Howard Osei HNC Creative media

C lient Ethos and Reputation Fruit bowl tech, an up and coming tech communications company whose operations lie in Milton  Keynes,  produce applications for mobile and desktop which cater to business clients and friends and family allowing them to communicate globally. The  brand was initially targeted at the tech and business sectors, but they now want to connect with families and friends. With the use of targeted advertising the company are now looking to reach out to people who class themselves as explorers, mainstreamers and aspires in the 24-60 age category to promote their new app that enables families and friends to retrace their ancestors' footsteps and connect with long-lost relatives The brand's main messages include the importance of "staying in touch," "connecting to the past is as crucial as facing the future," and "family is as important as friends".  Copyright The requirement of permission for all aspects of a production in a film is

  Commission FruitBowl-Tech has approached me to create a promotional video for their latest product, a mobile-based social media application that allows users to share their family history and family tree to not only allow people to learn more people about their family but to also discover new members that they didn't know they may have had. The app will have basic social media features such as an integrated chat system for family members, a timeline/feed, and many other features seen within modern social media applications. the promotional video should present a very friendly and welcoming atmosphere for the audience. the content within the promotional video must also express the essence of the brand with the main messages portrayed are the importance of keeping contact with members within your family tree. The success of the promotional video will be assessed by app registration, brand engagement, and "buzz" in the press and social media. Primary Research For my promot

  Conext The purpose of this promotional video is to promote the service ancestry by also incorporating the Brexit movement within it. This marketing scheme is effective because it is modern and in tune to current social events. This allows this to be more memorable for an audience whilst bringing in more clicks so that they can learn about their heritage through ancestry. when making my promotional video i need to be aware of such things to allow the video to have a simillar effect Sound Soundtrack - within this promotional video they have created a song to allow the promotional video to be more memorable to an audience. the fact that it has different people in different scenarios gives the feel of unity throughout the video once again relating to the social event of Brexit. Shots This promotional video doesn't do anything out of the ordinary when it comes to shots as it is just a series of light zooms and regular cuts. this allows the video to get straight to the point when it co

Idea 1 The scene begins with an establishing shot of a sofa within a living room designed in the style of which a living room will look like within the 1960s. the scene continues forward with a family jumping onto and sitting on the sofa to then enjoy family time. the family will be wearing generic clothing that is usually associated with the 1960s. facial expressions will be very very vibrant and happy to show that they're enjoying the time that they're having. still keeping the same establishing shot, the scene progresses with the family leaving and crew from the production team rearranging the set and creating a scenery of an 80s living room. the same family will return to the set wearing traditional 80s fashion whilst continuing to enjoy quality family time.  this scene repeats where the set changes into a traditional 90s and 00s living room with the cast dressing accordingly. the scene then transitions to a shot of a phone where the living room set in the 00s is on the scr

Analysing Promotional Video - Meet iPhone 12  Context within apple commercials, the main focus within them are to promote and sell their products to the audience and do this by showing their products in various aspects of life. In this iPhone 12 advert this is exactly what has been done here. As you cans see within the advert, the phone is being used in different day-to-day scenarios that are relatable to an audience. For example, to show the speed of the phone the footage of real life is slowed and the phone speed is normal to show in a hyperbolic way that the phone is faster than life. Such hyperbolic creative shots like this is what makes the advert memorable to an audience. This is something i want to incorporate into my work  as this is a very efficient way to market a product.  Sound Non-Diegetic:   An upbeat soundtrack can be heard to match the pacing of the video. This can also be in relation to the speed of the phone. a gust of wind can be heard when the phone moves within sce