Analysing Promotional Video

Analysing Promotional Video - Meet iPhone 12

Context

within apple commercials, the main focus within them are to promote and sell their products to the audience and do this by showing their products in various aspects of life. In this iPhone 12 advert this is exactly what has been done here. As you cans see within the advert, the phone is being used in different day-to-day scenarios that are relatable to an audience. For example, to show the speed of the phone the footage of real life is slowed and the phone speed is normal to show in a hyperbolic way that the phone is faster than life. Such hyperbolic creative shots like this is what makes the advert memorable to an audience. This is something i want to incorporate into my work as this is a very efficient way to market a product.

Sound

Non-Diegetic: An upbeat soundtrack can be heard to match the pacing of the video. This can also be in relation to the speed of the phone. a gust of wind can be heard when the phone moves within scenes to exemplify the speed of the iPhone 12.

Diegetic: sounds of hyperbolic clicking to emphasize the use of the phone. Hyperbolic sounds of motion to compare the phone to everyday activities.

Editing:

Very fast-paced cuts between action scenes when showing the accessibility of the phone in modern day activities

the video delivers slow-motion to allow the phone to feel much faster when the phone is not used to show the comparison of the speed of the iPhone 12. this gives a hyperbolic description of the phone within the promotional video

Camera Angle

Camera angles within this advert consists of low angle shots to allow the phone to look more grand to the audience allowing them to be more inclined to buy the product. the use of a low angle also gives the perspective of the phone looking at the user.

Shot types

Landscape shots taken from the phone itself to display the capabilty of the phone. this will also give the feeling of the phone be grand for the audience.

Comments

Pitch

Idea 1 The scene begins with an establishing shot of a sofa within a living room designed in the style of which a living room will look like within the 1960s. the scene continues forward with a family jumping onto and sitting on the sofa to then enjoy family time. the family will be wearing generic clothing that is usually associated with the 1960s. facial expressions will be very very vibrant and happy to show that they're enjoying the time that they're having. still keeping the same establishing shot, the scene progresses with the family leaving and crew from the production team rearranging the set and creating a scenery of an 80s living room. the same family will return to the set wearing traditional 80s fashion whilst continuing to enjoy quality family time. this scene repeats where the set changes into a traditional 90s and 00s living room with the cast dressing accordingly. the scene then transitions to a shot of a phone where the living room set in the 00s is on the scr

Planning and editing music video

Introduction The song I have decided to work with is a song by a close friend, Harrison Powers, that's titled "Carrying On". they're so many reasons as to why I've decided to work with this song. After closely analysing the deeper contextual meanings behind the song with my friend I later discovered that the song has deeper meanings of alcoholism and moving and growing past the addiction that comes with it. I believe we are able to link many visual ideas to the song as well keeping the song fresh and creative to align with his musical persona he would like to portray to a general audience. The video we want to create is a simple yet effective that will drive the song further to an audience without mentioning the deeper meanings as we believe they're too personal and will end up making the video Planning After talking to my client we finally decided that it will be best to go for a rather conventional music video that establishes different stylistic traits th

Camera Lenses and Their Effect

Types of Lenses Wide Angle Lenses wide-angle lenses usually range between 16 and 35mm, the overall purpose of a wide-angle lens is to capture more within your frame. this may be used for shooting landscapes and cityscapes. they're commonly known to be used in establishing shots in films to help the audience depict time, place, and context. wide angles have a deep depth of field so you are able to have more of the shot in focus. a flaw to wide-angle lenses is that when used in a close-up shot the image can look quite distorted. Macro Lenses the purpose of a macro lens is to make tiny objects seem larger, it allows a photographer to capture little details that are not visible to the eye. macro lenses have a very close focusing distance therefore the photographer has to be very close to the object to allow the image to look very crisp. macro lenses have a variety of focal lengths that will be used for specific things. 50mm lens will be used for objects such as a coin or some jewel

Howard Osei HNC Creative media

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