Analysing Promotional Video

Analysing Promotional Video - Meet iPhone 12

Context

within apple commercials, the main focus within them are to promote and sell their products to the audience and do this by showing their products in various aspects of life. In this iPhone 12 advert this is exactly what has been done here. As you cans see within the advert, the phone is being used in different day-to-day scenarios that are relatable to an audience. For example, to show the speed of the phone the footage of real life is slowed and the phone speed is normal to show in a hyperbolic way that the phone is faster than life. Such hyperbolic creative shots like this is what makes the advert memorable to an audience. This is something i want to incorporate into my work as this is a very efficient way to market a product.

Sound

Non-Diegetic: An upbeat soundtrack can be heard to match the pacing of the video. This can also be in relation to the speed of the phone. a gust of wind can be heard when the phone moves within scenes to exemplify the speed of the iPhone 12.

Diegetic: sounds of hyperbolic clicking to emphasize the use of the phone. Hyperbolic sounds of motion to compare the phone to everyday activities.

Editing:

Very fast-paced cuts between action scenes when showing the accessibility of the phone in modern day activities

the video delivers slow-motion to allow the phone to feel much faster when the phone is not used to show the comparison of the speed of the iPhone 12. this gives a hyperbolic description of the phone within the promotional video

Camera Angle

Camera angles within this advert consists of low angle shots to allow the phone to look more grand to the audience allowing them to be more inclined to buy the product. the use of a low angle also gives the perspective of the phone looking at the user.

Shot types

Landscape shots taken from the phone itself to display the capabilty of the phone. this will also give the feeling of the phone be grand for the audience.

Comments

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Pre-Production Planning

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Focus Groups

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Howard Osei HNC Creative media

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