Howard Osei HNC Creative media

Carol Vernallis Carol Vernallis  theory is similar to the theory of Andrew Goodwin. However, there are quite a few differences. There are four main parts  Narrative: Vernallis says that the link between narrative and performance are not always balanced. By this she means that the narrative can sometimes be incomplete or fragmented for different reason. A reason can be choice meaning that the musician/artist has decided not include certain details in the work for whatever reason. In my case the carrying on song has different dark rooted themes in the song but for the sake of the video doing well from an audience perspective, it's best to leave it alone, an example of a narrative feeling fragmented is Childish Gambino music video for his album "Because The Internet" and more importantly the video "3005". The video shows Gambino on a Ferris wheel with him and teddy bear with the teddy bear becoming more and more damaged as the video progressed and by the end of the...

  The Concept: According to Andrew Goodwin's music video theory, every music video includes the following eight elements: Links between the music and the visuals: If a song is very electronic and energetic, the director may include a dance sequence to fit the style. This is also valid when it comes to music video editing. these eight principles are: Links between the music and the visuals:  If a song is very electronic and upbeat the director may include a dance sequence to reflect the style. This is also the same in regard to the editing of a music video. If a song is very slow the cuts between shots may also be slow Links  between the lyrics and the visuals:  Music videos will often illustrate props or actions in the mis en scene that reflect the lyrics of a song. An example of this would be the music video for Vance Joy’s Rip tide which literally displays visuals that directly link to the lyrics. This is clearly seen in "L$D" (A$AP Rocky 2015) as lyrics of ta...

What is a Focus Group A focus group is a moderated discussion group of six to ten people. Each participant is chosen after completing a screener questionnaire, which allows the researcher to ensure that a good mix of people represent the project's target audience. Before conducting a focus group, the facilitator will create a discussion guide to ensure that participants cover topics of interest to the researchers. A focus group typically lasts about an hour and a half and is occasionally observed by researchers and members of a larger project team using a one-way mirror. In conventional market research, focus groups are used to collect target consumer views and perceptions regarding specific goods, services, or principles. A company may use a focus group to gather customer feedback on a new product or service before moving forward with development. A focus group can be used in this context to test ideas and gather feedback on whether the idea will be liked or needed by the target a...

  Easy rider response  Within this scene, a variety of different techniques that range  from editorial techniques to audi o techniques   is used  to convey the emoti on of boredom  and portray the image of what substance  potentially  abuse feels like for the audience. The scene begins with a still eye-level shot with diegetic  sound, which potentially could be some construction,   of 4 adults who appear to be spending there day within a cemetery .  From the moment this scene opens, the body language that these  actors portray implies that they have reached a dead-end within their lives;  I would go as far as to say that they appear to be going through some  sort of existential  crisis. What drives this point even f urther is the lack of movement from the camera and sound  with the addition of the restlessness of the characters sitting down as if  they are  longing for something to happen with...