Analysing a promotional video

Analysing a promotional video - Ancestry

Conext

The purpose of this promotional video is to promote the service ancestry by also incorporating the Brexit movement within it. This marketing scheme is effective because it is modern and in tune to current social events. This allows this to be more memorable for an audience whilst bringing in more clicks so that they can learn about their heritage through ancestry. when making my promotional video i need to be aware of such things to allow the video to have a simillar effect

Sound

Soundtrack - within this promotional video they have created a song to allow the promotional video to be more memorable to an audience. the fact that it has different people in different scenarios gives the feel of unity throughout the video once again relating to the social event of Brexit.

Shots

This promotional video doesn't do anything out of the ordinary when it comes to shots as it is just a series of light zooms and regular cuts. this allows the video to get straight to the point when it comes to the promotional video. this can be the same as editing

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Howard Osei HNC Creative media

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