Skip to main content

Carol Vernallis - The Kindest Cut: Functions and Meanings of Music Video Editing

Carol Vernallis

Carol Vernallis theory is similar to the theory of Andrew Goodwin. However, there are quite a few differences. There are four main parts 

Narrative:

Vernallis says that the link between narrative and performance are not always balanced. By this she means that the narrative can sometimes be incomplete or fragmented for different reason. A reason can be choice meaning that the musician/artist has decided not include certain details in the work for whatever reason. In my case the carrying on song has different dark rooted themes in the song but for the sake of the video doing well from an audience perspective, it's best to leave it alone, an example of a narrative feeling fragmented is Childish Gambino music video for his album "Because The Internet" and more importantly the video "3005". The video shows Gambino on a Ferris wheel with him and teddy bear with the teddy bear becoming more and more damaged as the video progressed and by the end of the video its seen that a man has been watching the whole time. It is not explained why this is happening, the viewer has to depict and create theories by themselves. Vernallis also states that the narrative may not be the real reason why the music video is driven but the music itself and the visuals are simply used to support the music its self. This can be seen in many standardised rap videos where the artist is not doing anything particularly special. 

Editing

vernallis says that editing in music videos doesn't follow the conventional rules that regular cinema follows. For example, the rule of continuity editing is broken in many music videos to draw attention to the music video. Another thing that she states that editing of visuals may be the real driving force in the music video. An example of this will be the L$D video where the editing is one of the main driving points of the video. The editing in the song relates to the lyrics like stated in goodwins theory but its mainly used to attract the viewers' attention. Also in vernallis theory she states the states that most videos have a main footage that is used to catch the audiences' attention. An example of this will be the "Baby one more time" by britiney spears. in this video you can see the video of her the in corridor mutiple times which will then help drive the narrative of the film


Camera movement and framing

Carol Vernallis says that shooting is one of the main features of a music video and often used in a video and close up shots. The video's framing style, once again, is quite distinct, and the camera may move in time with the lyrics. Extreme shots are also known as master shots are also quite common. extreme shots are seen in asap rockys lsd video where the camera moves in manic motion where the camera will move in manic motions  speeding up and slowing down. 


diegesis 

The world of video music is diegesis in media. Carol Vernallis explains how diegesis is slowly revealed. The video actions will not always be finished and may somehow be interrupted. The video will repeat several times, and some frames will be more important than others because of the way they were shot/framed.



A104Media, 2013. Carol Vernallis media THEORY Interview. Available at: https://www.youtube.com/watch?v=WEwg40tSmPw [Accessed May 14, 2021].

Anon, 2016. Carol Vernallis music Video Theory. Available at: https://www.youtube.com/watch?v=KldCoLpUXHE [Accessed May 14, 2021].

Paige Woods Follow, Carol Vernallis - music Video Theory. Available at: https://www.slideshare.net/paypal12345678/carol-vernallis-music-video-theory [Accessed May 14, 2021].

Labels:

Comments

Post a Comment

Popular posts from this blog

Music Video Analysis - A$AP ROCKY - L$D

Analysis Of song Meaning Rakim Athelaston Mayers better known as his stage name A$AP Rocky presents a drug fuelled psychedelic ballad which portrays his many experiences with the class A drug   Lysergic acid diethyl amide or LSD For short. Throughout the song   Rocky alludes as a girl to LSD throughout the song which can be seen with the opening verse of the song. One of the many effects of LSD as a psychedelic is dynamic, coloured hallucinations and the induction of a strong euphoria, which can last for over four hours. LSD is often portrayed as a girl named Lucy – mainly because of the assertions not received that LSD inspired the Beatles song "Lucy in the Sky with Diamonds." Rocky may be rapping under the influence of LSD, as he praises its consequences on his mind and body or rapping about a girl for whom he has feelings. He has drug like addictions toward this female, even if LSD is not addictive. While LSD means "love, sex, dreams," this is a part of Rocky...
Post a Comment
Read more

Focus Groups

What is a Focus Group A focus group is a moderated discussion group of six to ten people. Each participant is chosen after completing a screener questionnaire, which allows the researcher to ensure that a good mix of people represent the project's target audience. Before conducting a focus group, the facilitator will create a discussion guide to ensure that participants cover topics of interest to the researchers. A focus group typically lasts about an hour and a half and is occasionally observed by researchers and members of a larger project team using a one-way mirror. In conventional market research, focus groups are used to collect target consumer views and perceptions regarding specific goods, services, or principles. A company may use a focus group to gather customer feedback on a new product or service before moving forward with development. A focus group can be used in this context to test ideas and gather feedback on whether the idea will be liked or needed by the target a...
Post a Comment
Read more

Evaluation

Planning the planning stage of my work I believe happened to go very well. I started off by analysing music videos that I felt inspired by whilst simultaneously reading upon the theories of Andrew Goodwin and carol Vernalis to then link them to said videos. The things I analyse were the codes and conventions of these genres and the reasons why things were done in the video. For example, I explained why asap rocky used certain editing techniques to represents his experience with drugs and so forth. Moving forth from this point I created a questionnaire to help influence the video I wanted to make. This questionnaire helped the video to some degree. Admittedly I believe I could have asked better questions but the questions I asked still helped the video. An example of a question helping was the question of where I asked people what they enjoyed about music videos and what they enjoyed about the last music video that they watched. This me streamline the shots that I wanted with my client ...
Post a Comment
Read more