Evidence for Editing Unit

Evidence of edited productions

Logging footage efficiently

when creating videos i put all of my clips needed in folders to make sure im organised

Justifying editing choices

Music video

contextual studies

evidence of labelling clips and audio

Comments

Music Video Analysis - Kendrick Lamar - Alright

Analysis of song Analysis of video Kendrick Lamar depicts the tale of the harsh reality that bear upon black people within many parts of America. To themes of black struggle and love and to what feels like a never ending with the police, these are the many themes that is used within alright video. Introduction Within the beginning of the video, Lamar uses the establishing shot of the Oakland-Bay bridge as a framework for the subsequent visuals and messages — entirely in monochrome to contrast “black” and “white” — and messages; he also uses the establishing shot as a microcosm for American society as we explore the meaning of what it is to be black in America — contextualized by Lamar's narrative — and how he copes with his racial identity. For the next minute and a half, images of an apocalyptic Oakland are shown to the viewer in a way that suggests the end is near — a belief that Kendrick Lamar completely shares. Among these images is one of three people standing a...

Analysing genre specific editing techniques

Individual approaches and styles are used to show different genres of cinema during editing. The way these genres are edited changes the way we think about the tale and our emotions shift as a result of the strategies utilised; it catches and draws the audience in. Fast-paced editing is frequently employed in horror films. This is done to create suspense and make the audience nervous and anxious about what will happen next. They're anticipating being astonished or scared by the next quick-cut shot. The most typical shot in these types of films is a low shot. In the shots of chosen characters, low shots evoke anxiety. They intimidate people, exude authority, and believe they are superior to the other characters in the picture. In horror films, the use of high shots and close-up shots denotes vulnerability, usually in the victims. 'One Missed Call' is an example of a film that effectively employs these strategies. The victims are plagued by inexplicable phone calls in which t...

Analysing Promotional Video - Meet iPhone 12

Analysing Promotional Video - Meet iPhone 12 Context within apple commercials, the main focus within them are to promote and sell their products to the audience and do this by showing their products in various aspects of life. In this iPhone 12 advert this is exactly what has been done here. As you cans see within the advert, the phone is being used in different day-to-day scenarios that are relatable to an audience. For example, to show the speed of the phone the footage of real life is slowed and the phone speed is normal to show in a hyperbolic way that the phone is faster than life. Such hyperbolic creative shots like this is what makes the advert memorable to an audience. This is something i want to incorporate into my work as this is a very efficient way to market a product. Sound Non-Diegetic: An upbeat soundtrack can be heard to match the pacing of the video. This can also be in relation to the speed of the phone. a gust of wind can be heard when the pho...

Howard Osei HNC Creative media

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