Analysis of Kanye West Stronger.

Kanye West's music video demonstrates the general codes and conventions of a standardised rap music video, for example he wears expensive jewellery and visuals of fast cars and women to be gazed upon. Something that Kanye West is no secret too, however this music video happens to have many intertextual references to the 1988 film Akira. This can be seen in the visuals of him being scanned by some sort of machine which is also seen in the film Akira. The video also has direct links to the lyrics. This can be seen where the song plays the sample of the "harder better faster" by Daft Punk by showing Daft Punk within the video. Another example of this is where Kanye West says "i know god put you in front of me" and he looks directly at the female interest in the video. The song has a futuristic feel which may be the reason which may be the reason why he chose to include the intertextual references of Akira. Although i believe Kanye had a lot of says in the video, i believe the record label had told him to do the close up shots of his face. This was seen a lot around the time the video released mainly because to sell the aritst as the main point of the video. The video does not have a true narrative as the visuals drive the majority of the video. However, the video does follow a similar narrative of the film Akira, but this would only be known to someone who has seen the video.

WilliamStancliffe Follow, Goodwin analysis: Kanye West - Stronger. SlideShare. Available at: https://www.slideshare.net/WilliamStancliffe/goodwin-analysis-kanye-west-stronger-9240888 [Accessed May 14, 2021].

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