Rule Of Six Theory

The rule of six theory was a theory discussed by American film editor Walter Murch within his book 'in the blink of an eye: a perspective on film editing'. within this book he discusses six factors that he believes he helps tell a story using editing. Walter suggests "a list of priorities. If you have to give up something, don't ever give up emotion before the story. Don't give up the story before rhythm, don't give up rhythm before eye-trace, don't give up eye-trace before planarity, and don't give up planarity before spacial continuity, " he believes there is a hierarchy in which you should use the rule of six theory in order to create an edit which will have the best effect on the audience.

Emotion - 51%

within editing, emotion is a very essential part in order to provoke some sort of effect in the audience.it is important you are able to reflect the tone of the scene onto the audience. they audience must be able to feel a connection with the actors within the film and understand motifs within them.

Story - 23%

Story simply refers to how each shot should benefit the overall narrative of the movie. in other words if the scene ends up being placed as filler it can be simply be cut.

Rythem - 10%

The emotional tone within a scene will also affect the rhythm of the film. the rhythm of cuts within the film should reflect the overall atmosphere of each scene. if the atmosphere of a scene is taking into consideration the cuts and edits will feel sloppy and almost disorientating to the audience ultimately leading to the audience being confused.

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Music Video Analysis - A$AP ROCKY - L$D

Analysis Of song Meaning Rakim Athelaston Mayers better known as his stage name A$AP Rocky presents a drug fuelled psychedelic ballad which portrays his many experiences with the class A drug Lysergic acid diethyl amide or LSD For short. Throughout the song Rocky alludes as a girl to LSD throughout the song which can be seen with the opening verse of the song. One of the many effects of LSD as a psychedelic is dynamic, coloured hallucinations and the induction of a strong euphoria, which can last for over four hours. LSD is often portrayed as a girl named Lucy – mainly because of the assertions not received that LSD inspired the Beatles song "Lucy in the Sky with Diamonds." Rocky may be rapping under the influence of LSD, as he praises its consequences on his mind and body or rapping about a girl for whom he has feelings. He has drug like addictions toward this female, even if LSD is not addictive. While LSD means "love, sex, dreams," this is a part of Rocky...

Focus Groups

What is a Focus Group A focus group is a moderated discussion group of six to ten people. Each participant is chosen after completing a screener questionnaire, which allows the researcher to ensure that a good mix of people represent the project's target audience. Before conducting a focus group, the facilitator will create a discussion guide to ensure that participants cover topics of interest to the researchers. A focus group typically lasts about an hour and a half and is occasionally observed by researchers and members of a larger project team using a one-way mirror. In conventional market research, focus groups are used to collect target consumer views and perceptions regarding specific goods, services, or principles. A company may use a focus group to gather customer feedback on a new product or service before moving forward with development. A focus group can be used in this context to test ideas and gather feedback on whether the idea will be liked or needed by the target a...

Evaluation

Planning the planning stage of my work I believe happened to go very well. I started off by analysing music videos that I felt inspired by whilst simultaneously reading upon the theories of Andrew Goodwin and carol Vernalis to then link them to said videos. The things I analyse were the codes and conventions of these genres and the reasons why things were done in the video. For example, I explained why asap rocky used certain editing techniques to represents his experience with drugs and so forth. Moving forth from this point I created a questionnaire to help influence the video I wanted to make. This questionnaire helped the video to some degree. Admittedly I believe I could have asked better questions but the questions I asked still helped the video. An example of a question helping was the question of where I asked people what they enjoyed about music videos and what they enjoyed about the last music video that they watched. This me streamline the shots that I wanted with my client ...

Howard Osei HNC Creative media

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