How and Why Light Affects Camera Techniques For Moving Image

within film, lightning is a very key aspect, a poor understanding of lightning may be detrimental to your film as some shots will look under or overexposed. there is a variety of different techniques that all have different effects on your film result with some having different connotations to different emotions.

lowkey lighting is achieved by using a singular source of light instead of a traditional 3 point setup. this will produce high contrast shots. a very similar technique is hardlight; hard light is achieved when the light source is substantially smaller than the subject. hard light casts shadows alongside producing high contrast and areas of darkness. hard light is used a lot within noir films as it creates a hard edge on the shadow to give it a clear shape which is good when making silhouettes. these types of lightings give connotations of fear and suspense in contrary to soft lighting which connotates happiness or being in a state of sobriety and equilibrium. soft light is produced when the light source is much bigger than the subject which results in low contrasts and shadows. the most basic soft light that can be used is the sun.

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Music Video Analysis - Kendrick Lamar - Alright

Analysis of song Analysis of video Kendrick Lamar depicts the tale of the harsh reality that bear upon black people within many parts of America. To themes of black struggle and love and to what feels like a never ending with the police, these are the many themes that is used within alright video. Introduction Within the beginning of the video, Lamar uses the establishing shot of the Oakland-Bay bridge as a framework for the subsequent visuals and messages — entirely in monochrome to contrast “black” and “white” — and messages; he also uses the establishing shot as a microcosm for American society as we explore the meaning of what it is to be black in America — contextualized by Lamar's narrative — and how he copes with his racial identity. For the next minute and a half, images of an apocalyptic Oakland are shown to the viewer in a way that suggests the end is near — a belief that Kendrick Lamar completely shares. Among these images is one of three people standing a...

Analysing genre specific editing techniques

Individual approaches and styles are used to show different genres of cinema during editing. The way these genres are edited changes the way we think about the tale and our emotions shift as a result of the strategies utilised; it catches and draws the audience in. Fast-paced editing is frequently employed in horror films. This is done to create suspense and make the audience nervous and anxious about what will happen next. They're anticipating being astonished or scared by the next quick-cut shot. The most typical shot in these types of films is a low shot. In the shots of chosen characters, low shots evoke anxiety. They intimidate people, exude authority, and believe they are superior to the other characters in the picture. In horror films, the use of high shots and close-up shots denotes vulnerability, usually in the victims. 'One Missed Call' is an example of a film that effectively employs these strategies. The victims are plagued by inexplicable phone calls in which t...

Focus Groups

What is a Focus Group A focus group is a moderated discussion group of six to ten people. Each participant is chosen after completing a screener questionnaire, which allows the researcher to ensure that a good mix of people represent the project's target audience. Before conducting a focus group, the facilitator will create a discussion guide to ensure that participants cover topics of interest to the researchers. A focus group typically lasts about an hour and a half and is occasionally observed by researchers and members of a larger project team using a one-way mirror. In conventional market research, focus groups are used to collect target consumer views and perceptions regarding specific goods, services, or principles. A company may use a focus group to gather customer feedback on a new product or service before moving forward with development. A focus group can be used in this context to test ideas and gather feedback on whether the idea will be liked or needed by the target a...

Howard Osei HNC Creative media

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