Analysing a Promotional Video - Facebook Here Together

Prior to this promotional video for Facebook, Facebook had were going through a lot of turmoil in terms of how they were perceived in the public eye so in order to win the users they here together. This promotional video in my own respected opinion is very effective as i believe it does what it intends to do effectively by reminding users as to why they used Facebook in the first place. They did this by showing clips of what you would typically see on Facebook such as funny video's, family photos and updated statuses. As Facebook is in the same professional field as the client i can use this as inspiration.

Sound - narration runs throughout the whole video explaining that Facebook will do better to become the app people once signed up for and accompanying this is sound from the app such as notification bells clicking of mouses and typing of the keyboard

Shot types - montage sequence of the app in use to remind the audience as to why the app is well mixed with shots from the real world. screenshots of Facebook and screen recordings of Facebook moments.

Editing - quick cuts is the only thing that drives the editing. nothing special happens however this allows the promotional video to get straight to the point of what they're trying to advertise.

Comments

Pre-Production Planning

Commission FruitBowl-Tech has approached me to create a promotional video for their latest product, a mobile-based social media application that allows users to share their family history and family tree to not only allow people to learn more people about their family but to also discover new members that they didn't know they may have had. The app will have basic social media features such as an integrated chat system for family members, a timeline/feed, and many other features seen within modern social media applications. the promotional video should present a very friendly and welcoming atmosphere for the audience. the content within the promotional video must also express the essence of the brand with the main messages portrayed are the importance of keeping contact with members within your family tree. The success of the promotional video will be assessed by app registration, brand engagement, and "buzz" in the press and social media. Primary Research For my promot...

Music Video Analysis - A$AP ROCKY - L$D

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Focus Groups

What is a Focus Group A focus group is a moderated discussion group of six to ten people. Each participant is chosen after completing a screener questionnaire, which allows the researcher to ensure that a good mix of people represent the project's target audience. Before conducting a focus group, the facilitator will create a discussion guide to ensure that participants cover topics of interest to the researchers. A focus group typically lasts about an hour and a half and is occasionally observed by researchers and members of a larger project team using a one-way mirror. In conventional market research, focus groups are used to collect target consumer views and perceptions regarding specific goods, services, or principles. A company may use a focus group to gather customer feedback on a new product or service before moving forward with development. A focus group can be used in this context to test ideas and gather feedback on whether the idea will be liked or needed by the target a...

Howard Osei HNC Creative media

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