Analysing a Promotional Video - Facebook Here Together

Prior to this promotional video for Facebook, Facebook had were going through a lot of turmoil in terms of how they were perceived in the public eye so in order to win the users they here together. This promotional video in my own respected opinion is very effective as i believe it does what it intends to do effectively by reminding users as to why they used Facebook in the first place. They did this by showing clips of what you would typically see on Facebook such as funny video's, family photos and updated statuses. As Facebook is in the same professional field as the client i can use this as inspiration.

Sound - narration runs throughout the whole video explaining that Facebook will do better to become the app people once signed up for and accompanying this is sound from the app such as notification bells clicking of mouses and typing of the keyboard

Shot types - montage sequence of the app in use to remind the audience as to why the app is well mixed with shots from the real world. screenshots of Facebook and screen recordings of Facebook moments.

Editing - quick cuts is the only thing that drives the editing. nothing special happens however this allows the promotional video to get straight to the point of what they're trying to advertise.

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Howard Osei HNC Creative media

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