Skip to main content

ISO


 Within the photography world, the term ISO refers to the sensitivity to light on the camera sensor. when a camera is using actual film the iso is dependent on the sensitivity of the specific film to light, when your ISO is placed relatively high (about ISO 800), the image will have brighter exposure whereas a low iso will give an underexposed image. however, adjusting the ISO to artificially brighten up an image will affect the image quality, the image will end up having more noise if the ISO is higher. this is not a flaw in some sense as it can be used creatively in certain aspects, for example within horror movies, an addition of grain will allow the film to look tenser and scarier for the audience. this noise can create a handheld look for the camera.


Labels:

Comments

Post a Comment

Popular posts from this blog

Analysing genre specific editing techniques

Individual approaches and styles are used to show different genres of cinema during editing. The way these genres are edited changes the way we think about the tale and our emotions shift as a result of the strategies utilised; it catches and draws the audience in. Fast-paced editing is frequently employed in horror films. This is done to create suspense and make the audience nervous and anxious about what will happen next. They're anticipating being astonished or scared by the next quick-cut shot. The most typical shot in these types of films is a low shot. In the shots of chosen characters, low shots evoke anxiety. They intimidate people, exude authority, and believe they are superior to the other characters in the picture. In horror films, the use of high shots and close-up shots denotes vulnerability, usually in the victims. 'One Missed Call' is an example of a film that effectively employs these strategies. The victims are plagued by inexplicable phone calls in which t...
Post a Comment
Read more

Pre-Production Planning

  Commission FruitBowl-Tech has approached me to create a promotional video for their latest product, a mobile-based social media application that allows users to share their family history and family tree to not only allow people to learn more people about their family but to also discover new members that they didn't know they may have had. The app will have basic social media features such as an integrated chat system for family members, a timeline/feed, and many other features seen within modern social media applications. the promotional video should present a very friendly and welcoming atmosphere for the audience. the content within the promotional video must also express the essence of the brand with the main messages portrayed are the importance of keeping contact with members within your family tree. The success of the promotional video will be assessed by app registration, brand engagement, and "buzz" in the press and social media. Primary Research For my promot...
Post a Comment
Read more

Focus Groups

What is a Focus Group A focus group is a moderated discussion group of six to ten people. Each participant is chosen after completing a screener questionnaire, which allows the researcher to ensure that a good mix of people represent the project's target audience. Before conducting a focus group, the facilitator will create a discussion guide to ensure that participants cover topics of interest to the researchers. A focus group typically lasts about an hour and a half and is occasionally observed by researchers and members of a larger project team using a one-way mirror. In conventional market research, focus groups are used to collect target consumer views and perceptions regarding specific goods, services, or principles. A company may use a focus group to gather customer feedback on a new product or service before moving forward with development. A focus group can be used in this context to test ideas and gather feedback on whether the idea will be liked or needed by the target a...
Post a Comment
Read more