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Showing posts from April, 2021

Planning and editing music video

Introduction The song I have decided to work with is a song by a close friend, Harrison Powers, that's titled "Carrying On".  they're so many reasons as to why I've decided to work with this song. After closely analysing the deeper contextual meanings behind the song with my friend I later discovered that the song has deeper meanings of alcoholism and moving and growing past the addiction that comes with it. I believe we are able to link many visual ideas to the song as well keeping the song fresh and creative to align with his musical persona he would like to portray to a general audience. The video we want to create is a simple yet effective that will drive the song further to an audience without mentioning the deeper meanings as we believe they're too personal and will end up making the video  Planning After talking to my client we finally decided that it will be best to go for a rather conventional music video that establishes different stylistic traits th...

Music Video Analysis - A$AP ROCKY - L$D

Analysis Of song Meaning Rakim Athelaston Mayers better known as his stage name A$AP Rocky presents a drug fuelled psychedelic ballad which portrays his many experiences with the class A drug   Lysergic acid diethyl amide or LSD For short. Throughout the song   Rocky alludes as a girl to LSD throughout the song which can be seen with the opening verse of the song. One of the many effects of LSD as a psychedelic is dynamic, coloured hallucinations and the induction of a strong euphoria, which can last for over four hours. LSD is often portrayed as a girl named Lucy – mainly because of the assertions not received that LSD inspired the Beatles song "Lucy in the Sky with Diamonds." Rocky may be rapping under the influence of LSD, as he praises its consequences on his mind and body or rapping about a girl for whom he has feelings. He has drug like addictions toward this female, even if LSD is not addictive. While LSD means "love, sex, dreams," this is a part of Rocky...

Focus Groups

What is a Focus Group A focus group is a moderated discussion group of six to ten people. Each participant is chosen after completing a screener questionnaire, which allows the researcher to ensure that a good mix of people represent the project's target audience. Before conducting a focus group, the facilitator will create a discussion guide to ensure that participants cover topics of interest to the researchers. A focus group typically lasts about an hour and a half and is occasionally observed by researchers and members of a larger project team using a one-way mirror. In conventional market research, focus groups are used to collect target consumer views and perceptions regarding specific goods, services, or principles. A company may use a focus group to gather customer feedback on a new product or service before moving forward with development. A focus group can be used in this context to test ideas and gather feedback on whether the idea will be liked or needed by the target a...